I love what CP&B have done with the Mac & Cheese ‘turn tweets into TV’ thing. The fact they’ve streamlined the process between UGC and TV is another kick in the nuts for the old fashioned way of doing stuff. And, in my book, anything that does that is to be applauded.
As with anything social-media-y Mashable are on it like a rash, so if you want to know more details, go there.
I’ll leave it up to folk better qualified than I to debate the merits of the individual spots.
But one thing that Crispin always do well with their digital stuff is get the tiny details right, the fact that the tag line and the call to action for the Like are neatly linked. And they get the subtlety right - it’s not about forcing a ‘like’ as so many people clumsily do
KRAFT M&C TV: “cnt sleep” - Mac & Cheese TV (by kraftmacncheese)
Source: youtube.com
